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"The Scientific Opinion" № 9 (Art history, philology and culturology), 2015

ANTI-CRISIS PR MANAGEMENT IN THE MODERN CONDITIONS OF INFORMATION DISSEMINATION

Liu Shuiqing
Price: 50 руб.
 The article is devoted to the negative experience of the crisis PR management of Malaysia Airlines in the situation with the missing plane in 2014. The author not only points out the errors of Malaysia Airlines in the crisis PR management, but also gives rational proposals for possible resolution of the crisis.
K e y w o r d s: anti-crisis PR management, flight MH370, new media, public opinion.
References
1. Dokumental’nyi kinofil’m kanala «National Geographic». URL: http://www.youtube.com/watch?v=YGUiCQmrITo
2. Korotkov E. M. Antikrizisnoe upravlenie. M., 2014. 239 s.
3. Lu Shuiqing, Ji Kaixi. Novaya PR-strategiya pravitel’stva Kitaya v reshenii krizisnykh sotsial’nykh situatsiy // Teoreticheskie i prikladnye aspekty sovremennoy nauki: sbornik nauchnykh trudov po materialam vtoroy mezhdunarodnoy nauchno-prakticheskoy konferentsii. Belgorod, 2014.
4. Men Vy. Upravlenie setevym obshchestvennym mneniem. Lan’chzhou, 2008. 189 s.
5. Sayt Novosti Kommunisticheskoy Partii Kitaya. URL: http://cpc.people.com.cn/pinglun/n/2014/ 0310/c243638-24591800.html
6. Sayt Novosti Feniks. URL:http://news.ifeng.com/world/special/malaixiyakejishilian/content-5/detail_2014_03/15/34795932_0.shtml
7. Sayt Wikipedia. URL: https://ru.wikipedia.org/wiki/Reys_370_Malaysia_Airlines
8. Zhang Xingjie, Ming Jing [i dr.] Spravochnik «Antikrizisnyi PR-menedzhment v setevom veke». Pekin, 2012. 168 s.
9. Yu Changqiao. Kak ustroit’ effektivnuyu sistemu antikrizisnogo PR-menedzhmenta. Pekin, 2007. 198 s.
Price: 50 рублей
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