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Today’s tourism depends more on the modern media. With the knowledge of media, tourism is forming a new subdiscipline – tourism media. The tourism industry depends largely on information; it determines the necessary combination of tourism and the media creating the new kind of the media – tourism media. Tourism companies should present their products in order to win recognition of customers and to stimulate the purchase motive. The author of the paper describes the features of the present time and the main concept of the tourism media, studies the tourism media system and discusses the creation of this branch. The author also proposes new requirements for training and practice of professional personnel in the tourism media.
Key words: mass media, tourism media, media, new tourism media, specialty
establishment.
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