Price: 50 руб.
Today’s tourism depends more on the modern media. With the knowledge of media, tourism is forming a new subdiscipline – tourism media. The tourism industry depends largely on information; it determines the necessary combination of tourism and the media creating the new kind of the media – tourism media. Tourism companies should present their products in order to win recognition of customers and to stimulate the purchase motive. The author of the paper describes the features of the present time and the main concept of the tourism media, studies the tourism media system and discusses the creation of this branch. The author also proposes new requirements for training and practice of professional personnel in the tourism media.
Key words: mass media, tourism media, media, new tourism media, specialty
establishment.
References
1. Bai Wenyu. Teorii kommunikatsiy turizma i kompleksnoe marketingovoe issledovanie i ego primenenie v turizme. Guanchzhou: Yuzhno-Kitayskiy pedagogicheskiy universitet, 2007. S. 38–39.
2. Wang Mengjia. Obsuzhdenie mezhdistsiplinarnykh svyazey mezhdu turizmom i sredstvami massovoy informatsii. Pekin, 2008. № 13. S. 39–40.
3. Wang Nianqin, Wang Yongfeng, Geng Goi. Proizvodstvo, obuchenie i issledovanie, sochetayushchie analiz struktury regional’nogo obrazovaniya // Modernizatsiya magazina. 2009. № 14. S. 398–399.
4. Wang Peng. Chto Internet predostavlyaet turizmu // Turisticheskoe vremya. 2007. № 6. S. 14–15.
5. Wang Yahang. Issledovanie po novym media strategii marketinga v informatsionnuyu epokhu. Tszinan’: Shan’dunskiy universitet, 2009. S. 11–14.
6. Ren Zhaowang, Gu Guangpeng, Zhan Lihua. Effektivnost’ TV v marketinge turizma // Ekonomicheskiy forum. 2004. № 9. S. 80–81.
7. Lu Zi, Bai Cuiling. Funktsii turisticheskikh saytov i sostoyanie ikh razvitiya v mirovoy teorii informatsii // Zemnaya informatika. 2001. № 1. S. 63–66.
8. Miao Qian. Razvitie sredstv massovoy informatsii turizma i ikh vliyanie na turistov. Chendu: Sychuan’skiy pedagogicheskiy universitet, 2008. S. 5–22.
9. Song Tao, Ma Bing. Strategiya avtomobil’nogo mobil’nogo TV // Segodnyashnie SMI. 2009 № 1. S. 41–42.
10. Xu Hua, Go Yue. Issledovanie rezhima professional’noy «kombinatsii» ekonomiki obrazovaniya: Tematicheskoe issledovanie Tszyansi Kolledzha ƣnansov // Kar’yera i obrazovanie. 2009. № 3. S. 68–69.
11. Xiang Lijun, Liu Li. O praktike stroitel’stva i ob’yedineniya proizvodstva, izucheniya i issledovanie talantov // Vestnik Shen’yanskogo pedagogicheskogo universiteta. 2008. № 5. S. 123–124.
12. Tang Yong. Preimushchestva veshchaniya i razvitiya turizma // Upravlenie media. 2008. № 8. S. 87–88.
13. Tian Xiaochen, Chen Ping. Sravnitel’nye issledovaniya sredstva massovoy informatsii turizma i rasprostranenie rezul’tatov // Vestnik Chzhenchzhouskogo instituta ekonomicheskogo upravleniya. 2005. № 3. S. 66–68.
14. Chen Hong. Kombinatsiya kak otpravnaya tochka dlya sozdaniya professional’nogo brenda pitaniya // Kheyluntszyan eda. 2009. № 4. S. 24–25.