R. F. Suleymanov, S. V. Nikiforova
Price: 50 руб.
The article is devoted to the development of an algorithm of forming a strategy of
business activity. The authors propose a procedure of forming a company’s strategy
and build the architecture of an expert and diagnostic system of strategic alternatives
analysis.
Key words: business, strategy, assessment, risks, algorithm, matrix.
References
1. Braverman A. A. Marketingovye strategii rosta pribyl’nosti i stoimosti biznesa. Praktika krupnykh rossiyskikh kompaniy. M.: Ekonomika, 2006.
2. Marketing. 3-e izd.: uchebnik dlya vuzov / G. L. Bagiev. SPb.: Piter, 2008. 168 s.