The article is aimed to justify the need for popularisation of education as a process of
generating a trend for education. The result of this process is a growing appeal of educa-
tion, its new trendy meanings, inclusion of educational values into mass culture, percep-
tion of education by a person as an interesting and exciting activity, voluntary choosing
of education as a leisure activity and the social and integrative function of education. The
article describes the meaning and structure of the key notion, and reveals the potential of
supplementary education as the most appropriate sphere for popularisation.
Key words: popularisation of science, enjoyable studies, supplementary education,
edutainment, popularisation of education.
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