The article is devoted to the method of cross-cultural analysis, which is one of the
effective ways of teaching. A comparative analysis of the elements of decorative and
applied arts is carried out using the example of Zhostovo painting and kumalan. In the
process of comparative analysis, a student involves psychological mechanisms: attention,
memorisation, and reproduction. Emotional and sensory perception is combined with the
formation of key concepts associated with the identi옟cation of decorative and applied
arts. The method of cross-cultural analysis enables undergraduate students to effectively
use the knowledge gained in accordance with the pedagogical competence in higher
education.
Key words: cross-cultural analysis, teaching methods, cross-cultural analysis method,
decorative and applied arts, Zhostovo painting, kumalan.
References
1. Bergel’son M. B. Mezhkul’turnaya kommunikatsiya kak issledovatel’skaya programma: lingvistich-
eskie metody issledovaniya kross-kul’turnykh vzaimodeystviy // Vestnik MGU. Seriya 19: «Lingvistika i
mezhkul’turnaya kommunikatsiya». 2001. T. 4. URL: http://www.russcomm.ru/rca_biblio/b/bergelson_pub-
lications.shtml (data obrashcheniya: 02.07.2018).
2. Boldyrev B. V. Slovar’ evenkiyskogo govora amurskikh evenkov. Blagoveshchensk. 2009. 91 s.
3. Vaynshteyn S. I. Sravnitel’nyi metod // Kul’turologiya XX vek. Entsiklopediya. T. 2. SPb.: Universitet-
skaya kniga, 1998. 907 s.
4. Verbitskiy A. A., Zhukova N. V., Zhukova N. Yu. Kross-kul’turnye konteksty obrazovaniya // Vestnik
Mosk. gos. lingvist. un-ta. Obrazovanie i pedagogicheskie nauki. 2007. № 531. S. 73–90.
5. Vezhbitskaya A. Ponimanie kul’tur cherez posredstvo klyuchevykh slov / per. s angl. A. D. Shmeleva.
M.: Yazyki slavyanskoy kul’tury, 2001. 288 s.
6. Zhostovskaya rospis’ // Zhostovo s 1825 goda. URL: http://zhostovo.ru/page/jostovo (data obrash-
cheniya: 02.07.2018).
7. Matyash N. V. Innovatsionnye pedagogicheskie tekhnologii: proektnoe obuchenie: uchebnoe posobie
dlya uchrezhdeniy vysshego professional’nogo obrazovaniya. M.: Izd. tsentr «Akademiya», 2012. 156 s.
8. Myasoedov S. P., Borisova L. G. Kross-kul’turnyi menedzhment: uchebnik. M.: Yurayt, 2017. 314 s.
9. Nabok I. L. Mezhetnicheskoe obshchenie kak fenomen kul’tury // Nauchnoe mnenie. 2015. № 2–1.
S. 29–33.
10. Sanzheyeva L. V. Aktivnye i interaktivnye metody obucheniya na zanyatiyakh po distsipline «Mirovaya
khudozhestvennaya kul’tura» // Psikhologiya. Sotsiologiya. Pedagogika. 2012. № 4 (17). S. 6–9.
11. Fokin Yu. G. Prepodavanie i vospitanie v vysshey shkole: metodologiya, tseli i soderzhanie, tvorchest-
vo: uchebnoe posobie dlya studentov vysshikh uchebnykh zavedeniy. M.: Izd. tsentr «Akademiya», 2002.
224 s.
12. Berry J., Poortinga Y., Segall M., Dasen P. Cross-cultural psychology: Research and applications.
Cambridge, 1992. 588 p.
13. Bochner S. The social psychology of cross-cultural relations // Cultures in contact. Oxford, 1982.
P. 5–44.
14. Malinowski В. А. ScientiBc theory of culture // ScientiBc theory of culture, and other essays Chapel
Hill. 1944. P. 36–42.
