O. I. Shcherbakova, E. V. Potravnaya
Price: 50 руб.
The article is focused on possible methods of monitoring and assessment of an image of
a company as an employer and organisation of the work on forming the company’s image
at the labour market among young professionals and students. Th authors conducted
a research among students of diffrent Moscow universities in order to detect the most
effctive communication channels in the work with young specialists for creating an
attractive image of a company as an employer.
Key words: image of an employer, methods of monitoring and assessment of a company’s
image, skills of young specialists, causes for attraction of graduates, factors determining
a company’s image.
References
1. Brukovskaya O., Osovitskaya N. HR-brend. 5 shagov k uspekhu vashey kompanii. SPb.: Piter, 2011, 284 s.
2. Maslova V. M. Svyazi s obshchestvennost’yu v upravlenii personalom: ucheb. posobie. M.: Vuzovskiy uchebnik: INFRA-M, 2012. 222 s.
3. URL: www.vedomosti.ru
