A. A. Popsueva
Price: 50 руб.
Researching demonstrative consumption in the context of economic sociology, the
author managed to assess the key values of a consumer, to reveal his/her needs, which gave the insight into the understanding of the demonstrative consumption motivation and also demands to the fashion consumption item. The necessity for establishing a human’s social identity in modern society is obvious. This work is aimed at identifying the patterns of consumers’ behaviour changes that occur under the influence of fashion consumption promotion.
Key words: demonstrative consumption, sociology of consumption, consumer
behaviour, sociology of fashion.
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