A. S. Korezin, O. G. Poskochinova
Price: 50 руб.
The paper covers the risk aspect of marketing and reveals the urgency of the issues of
categorisation, analysis and control of marketing risks. The author formulates the key
definitions characterising the concept of the considered risk type, proposes a way of
categorisation of corresponding risk events and provides an example of identification of marketing risks for a company.
Key words: risk control, risk management, marketing, marketing risks, categorisation of marketing risks, identification of marketing risks.
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