I. A. Beltsova
Price: 50 руб.
The article reveals the peculiarities of representation of retired peoples’ success in the
“Vatanym Tatarstan” newspaper. The author points out the main practices of designing
the image of successful elderly people and analyses the context of values in which it is
created. Based on the obtained data, the newspaper is considered in terms of the quality of performing the main functions of the media.
Key words: success, image, elderly people, Tatar-language press.
References
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