Abstract. The article presents the results of the study on the characteristics of personal identity of married people with and without children using methods of multivariate statistical factor analysis of data. The author carries out data reduction, identifies the most significant variables and relationships between them, reduces the total number of variables and proposes new main factors that determine the characteristics of personal identities of married people with and without children.
Keywords: personality, identity, personal identity, family with children, family without children, psychosocial and psychoemotional support, value orientations of an individual, hierarchical clustering, cluster analysis, factor analysis, three-tier architecture