Abstract. The article reveals the features of personality self-presentation depending on the severity of the level of self-regulation among university students. As a result of the study, differences in behavioural strategies and individual personality traits were established between subjects with high and low levels of self-regulation. The results of the study can be used in drawing up methodological recommendations and psychological programmes for representatives of communicative and public professions, as well as graduates of educational organisations aimed at improving the quality of self-presentation.
Keywords: self-presentation, self-regulation, interpersonal relationships, behavioural strategies