Abstract. The article is devoted to the philosophical analysis of the mechanisms of infuence of the infosphere on the life world of society and personality. The author emphasises the objectivity of the formation and functioning of the global information sphere, in which all forms of communication interactions are implemented today. The rapid complication of modern information environments makes it necessary to take into account all the positive and negative factors of the in嬤uence of the infosphere phenomenon on members of society. The author analyses the evolution of ideas about the infosphere in the system of socio-philosophical and interdisciplinary knowledge of the second half of the 20th century, formed on the basis of the information paradigm of modern science. The panorama of the development of the theories of post-industrial society by E. TofSer and D. Bell into the idea of information society and digital civilisation is presented. The article examines the main constituent elements of the global information sphere of modern society, reveals aspects of their interaction with each other. L. Floridi’s concept of information personality is considered. The role of digital culture in the construction of meaningful (value) orientations of personal development is highlighted.

Keywords: infosphere, information society, digital culture, communication, digital civilisation

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