Modern Chinese design actively uses the creative possibilities of the so-called “Chinese
style”. The latter, as a rule, refers to the use of patterns, Chinese characters and calligraphy in the design of interiors, mass-produced goods and packaging, in which it is necessary to emphasise the connection with the traditions of the Middle Kingdom. However, this task requires an innovative approach to training designers in universities, which would contribute to instilling deep knowledge of national culture and mastering approaches to their use in accordance with the norms of modern design work. In this light, academic circles in China are actively working on modernisation of educational programmes, including those related to packaging design.
Keywords: China, packaging design, Chinese style, teaching methods, design education.
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