A. A. Nikitinskaya
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DOI: https://doi.org/10.25807/22224378_2021_10_23
In recent years, the increased role of social networks and the transfer of the large share
of communication from the real world to the virtual space raised a question about
the rules of communication on the Web 2.0 platform. Network etiquette – netiquette
(from the English “network” + French “etiquette”) – is an unwritten policy for
members of many communities. The netiquette norms are based on traditional rules of
communication. However, we can state the fact that in the field of high technologies,
netiquette still operates only at the level of unspoken rules and, not being a mandatory
norm of behaviour in social networks, sometimes does not work, which can negatively
affect the quality of social communication. In this article, we will try to consider how
netiquette functions in the Russian public space using the example of communication
in social networks between representatives of government authorities and civil society
of the Arkhangelsk region.
Keywords: social networks, communication, etiquette, public dialogue, authorities,
civil society.
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