LoginRegistration
For instance: Humanities and Science University Journal
About consortium subscription Contacts
(812) 4095364 Non-commercial partnership
St. Petersburg
university
consortium

Articles

The Scientific Opinion №7-8 (Psycho-pedagogical and philosophy of science), 2021

THE “CHINESE STYLE” OF PACKAGING DESIGN AND INTEGRATION OF CULTURAL TRADITIONS AND TECHNOLOGICAL INNOVATIONS IN PROFESSIONAL TEACHING OF DESIGNERS

Qu Zhenyun
Price: 0 руб.
 DOI: https://doi.org/10.25807/22224378_2021_7–8_139
Modern design education in China is a dynamically developing area of Chinese art
education, which actively absorbs foreign theory and practice, being in a continuous
search for effective ways to improve the quality of training. This article examines the
traditional model of teaching packaging design in Chinese universities, provides an
analysis of the current changes that have affected this area of design education. The
author also reveals and evaluates the advantages and problems of using the expressive
means of the artistic language of the Chinese national tradition in teaching packaging
design.
Keywords: teaching methodology, packaging design, China, creative thinking, design
education, educational reform.
References
1. Go Zhunzhun, Yan Khaiyun’. Tsvetochnaya simvolika v kitayskoy kul’ture — na primere obraza piona // Mezhdunarodnyi zhurnal gumanitarnykh i yestestvennykh nauk. 2020. No 3-1 (42). S. 36–39.
2. 漆波. 浅谈现代平面设计中的传统水墨元素在茶叶包装中的运用. 福建茶叶. 2017. 第4期.
125-126. Bo Tsi. Kratkoe obsuzhdenie ispol’zovaniya traditsionnykh elementov zhivopisi tush’yu v sovremennom graficheskom dizayne chaynoy upakovki // Futszyan’skiy chay, 2017. No 4. S. 125–126.
3. 窦楠. 现代包装设计中传统文化元素的应用. 价值工程2018年15期. 240-241. Dou Nan’. Primenenie traditsionnykh kul’turnykh elementov v sovremennom dizayne upakovki // Tsennosti mashinostroeniya, 2018. No 15. S. 240–241.
4. 欧阳文昱,田亚平.传统文化基因在创意包装设计中的应用研究与案例[J].衡阳师范学院学
报,2018. 39 (3). 14-18. Ouyan Ven’yuy, Tyan’ Yapin. Prikladnoe issledovanie i keys-metod izucheniya elementov traditsionnoy kul’tury v kreativnom dizayne upakovki // Vestnik Khen’yanskogo pedagogicheskogo universiteta. 2018. No 39 (3). S. 14–18.
5. 苏文静. 传统文化在月饼包装设计中的传承. 戏剧之家2014年第11期. 214. Su Ven’tszin. Nasledovanie traditsionnoy kul’tury v dizayne upakovki lunnykh pryanikov // Dom dramy. 2014. No 11. S. 214.
6. 何克峰, 李志强. 中国传统水墨元素在茶叶包装设计中的应用浅析. 福建茶叶. 2017. 第4期, 134-135. Khe Kefen, Li Chzhitsyan. Kratkiy analiz primeneniya elementov traditsionnoy kitayskoy zhivopisi tush’yu v dizayne upakovki chaya // Futszyan’skiy chay. 2017. No 4. S. 134–135.
7. 金晓磊. 基于茶产品包装设计角度下如何树立茶品牌形象策略探讨. 福建茶叶. 2018. 第3
期,415. Tszin’ Syaoley. O strategii formirovaniya imidzha chaynogo brenda na osnove dizayna upakovki chaya // Futszyan’skiy chay. 2018. No 3. S. 415.
8. Shuting Yan. Research on Teaching Method of Packaging Design Course Based on Chinese Style // Review of Educational Theory. 2019. Vol. 02 (04). P. 8–12.
Price: 0 рублей
To order