To scrutinise contradictions of understanding changes in social practices, the article uses Anthony Giddens’ theory of structuration, which helps to establish oppositions of social experience transfer at different levels of the agent. At the level of practical consciousness, tacit knowledge is transferred through mimesis by including new people in the existing practices that are constantly adapting to new conditions. At the level of discursive consciousness, the process may proceed in two ways: either the old unaltered concepts of social reality are transmitted, tailored to understanding new experience, or, controversially, new utopian concepts are invented, poorly customised to t current practices.
Keywords: hegemony, discursive consciousness, mimesis, tacit knowledge, practical
consciousness, structuration, tradition.
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