The article discusses socio-cultural foundations of a new format for human existence
which is associated with the total-complex digitalisation of the educational and
professional sphere. Virtual reality is considered in the study as augmented reality.
The phenomenon of minimisation and loss of interpersonal communication and social
atomisation is also analysed in the article. Communication sometimes is imitated and
to a large extent becomes formal. The communicative skill is lost and transforms into
“digital autism”. The article conceptualises the notion and phenomenon of an active
Internet user, stipulates the criteria for cultural and civilised human behaviour in social
media and the Internet, which is an effective tool for organising the educational process.
Cognitive capital is seen as an enduring value and resource of self-development and selfactualisation of an individual.
Key words: digitalisation, social media, Internet, virtual reality, new format for human
existence, interpersonal communication, social atomisation, digital autism, cognitive
capital.
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