The paper provides an analysis of the main components of participation in the youth
voluntary movement for reading among volunteers of different age groups. 1302
persons aged from 14 to 35 living in 76 regions of Russia took part in the research. The
results provided evidence of the dimensionality of the altruistic – egoistic motivation
for participation in the youth voluntary movement for reading, where the extremes are
the motives for establishing reading as an important sociocultural practice (altruistic motivation) and motives for pursuing personal goals (egoistic motivation).
Key words: reading, motivation, voluntary work, Russian young people, expectations,
altruistic motives, egoistic motives.
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