Price: 50 руб.
DOI:
https://doi.org/10.25807/PBH.22225064.2018.43.214.223
The paper presents the analysis of the digital transformation
process of musical periodicals in China. The author points out
the main factors that prevent the full implementation of such a
transformation. Appropriate development strategies for overcom-
ing the revealed problems are proposed. Special attention is paid
to digitalization of the “Musical Art (Audio and Video Version)”
magazine, which is the leading periodical of this type in China.
Keywords: journalism, digital transformation of mass media, musical periodicals,
Chinese mass media, musical art.
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