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The Scientific Opinion" №3 (Psycho-pedagogical and philosophy of science), 2018

FORMATION AND EVOLUTION OF A CORPORATE STYLE AS AN ELEMENT OF VISUAL ORGANISATION OF A DESIGN PROJECT UNDER CONDITIONS OF TRAINING

N. N. Puchkova, A. V. Ignat’yeva, T. V. Ganova, A. S. Khabibova
Price: 50 руб.
 The article describes some historical aspects of the formation and development of corporate identification means through the example of a corporate style. The authors discuss the evolutionary need to create a situation of competitive environment in which every company strives to occupy the leading position for the promotion of its product, where advertising reaches the greatest effect if a company has a corporate style that distinguishes it from similar competitors and helps to easily identify the company’s affiliation. Study of corporate styles is part of vocational training in advertising and design.
Key words: corporate style, competitive environment, branding, visual image,
advertising, identification, vocational education.
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Price: 50 рублей
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