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"The Scientific Opinion" № 11 (Art history, philology and philosophy of science), 2014

OPTIMAL COMBINATION OF TOURISM AND THE MASS MEDIA

Kong Lin
Price: 50 руб.
 In the development of tourism, the activity of the mass media resulted into prosperity and development of the tourism economics. Tourism and media resources, their effective and rational combination can contribute to the sound and orderly development of tourism.
Key word: tourism, mass media, optimal combination.
References
1. Bai Wenyu. Teorii kommunikatsiy turizma i kompleksnoe marketingovoe issledovanie i ego primenenie
v turizme. Guanchzhou: Yuzhno-Kitayskiy pedagogicheskiy universitet, 2007. S. 38–39.
2. Wang Mengjia. Obsuzhdenie mezhdistsiplinarnykh svyazey mezhdu turizmom i sredstvami massovoy
informatsii. Pekin. 2008 (13).
3. Wang Yahan. Issledovanie po novym media: strategii marketinga v informatsionnuyu epokhu. Tszinan’:
Shan’dunskiy universitet, 2009.
4. Miao Qian. Razvitie sredstv massovoy informatsii turizma i ikh vliyanie na turistov. Chendu:
Sychuan’skiy pedagogicheskiy universitet, 2008.
Price: 50 рублей
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