Abstract. The article is devoted to the genre diversity of modern cinema and addresses the issues of defining a genre, the specificity of cinema as an art and as a matter of philosophical research. It traces the genre genesis of cinema and its gradual transformation into a universal matrix of modern art and culture. Cinema is seen as an essence of сontemporary media culture, performing an important anthropological function of social assembling and identification of the individual.

Keywords: genre philosophy, film anthropology, media culture, narrative

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