The paper analyses various means of creating a language game in the
headlines of modern English articles. The purpose of the research is to
identify the most frequently used techniques of creating a language game
in the modern press. The material of the research is headlines of British
and American newspapers published in September and October, 2017;
the object of the research is the language game in newspaper headlines.
The paper describes the phenomenon of the language game and its role
in social and political journalism. The fi ndings of the quantitative and
qualitative analysis of newspaper headlines show that lexical and phraseo-
logical means have the biggest potential for creating bright and expressive
headlines. The paper also includes the examples of the language game
based on phonetic, graphic and syntactic means of the English language.
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