M. V. Omelyanenko
Price: 50 руб.
Modern culture interprets creativity as a cultural need and a professional duty of a person. The phenomenon of creativity in its present form was not known to the previous periods of history. The theory of creativity is formed gradually, beginning with romanticism, together with common views on art. The mass culture of the 20th — 21st centuries gives a special value to creativity. The study on creativity as a value and a need involves socio-economic aspects of people’s lives and clarifi es the general theory of contemporary art. The analysis of changes in the professional strategies of artists of 21st century shows that the contemporary concept of creativity opens up new opportunities for art career.
Keywords: contemporary art, design, popular culture, sociology of art.
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