A. S. Kuznetsova
Price: 50 руб.
The advertising opportunities of modern Russian-language posters in support of reading
are analysed in the paper. The author reveals a complex of linguistic and figurative means that help to form schoolchildren’s positive emotional perception of books and reading.
Key words: educational process, poster, attraction to reading, schoolchildren, advertisement, educational resources.
References
1. Galaktionova T. G. Chtenie shkol’nikov kak sotsial’no-pedagogicheskiy fenomen otkrytogo obrazovaniya: avtoref. dis. kand. ped. nauk. SPb., 2008. 41 s.
2. Yeremenko I. V. Reklama kak ob’yekt kul’turfilosofskogo issledovaniya: avtoref. dis. … kand. sotsiol. nauk. M., 2011. 24 s.
3. Kalashaova A. A. Verbal’nye komponenty reklamnogo teksta kak pragmaticheski obuslovlennye yedinitsy imperativnogo diskursa. URL: https://cyberleninka.ru/article/v/verbalnye-komponenty-reklamnogo-teksta-kak-pragmaticheski-obuslovlennye-edinitsy-imperativnogo-diskursa (data obrashcheniya: 18.10.2017).
