A. S. Kuznetsova
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The advertising opportunities of modern Russian-language posters in support of reading
are analysed in the paper. The author reveals a complex of linguistic and figurative means that help to form schoolchildren’s positive emotional perception of books and reading.
Key words: educational process, poster, attraction to reading, schoolchildren, advertisement, educational resources.
References
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2. Yeremenko I. V. Reklama kak ob’yekt kul’turfilosofskogo issledovaniya: avtoref. dis. … kand. sotsiol. nauk. M., 2011. 24 s.
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