l. V. Mureyko
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The specifiity of the topos, considered in the form of “empty” space produced by
the mass media, is defied by the property of insensitivity to the contradictions of the
spatial image or their inversion. This property is manifested in the conventionality and
variability of the subject content of the message, its willingness to be filed with any
information. Thus, it becomes relevant to fid a basis of the most adequately expressed
objectness with regard to its variability and the multiplicity of its interpretations.
Key words: topos, empty space, mass media, desert, cyberspace.
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