E. A. Rogal
Price: 50 руб.
The article is devoted to the defiition of the role of marketing in tourism and, as a
consequence, the necessity to form bachelors’ marketing competence (specialty 43.03.02 “Tourism”) in order to increase the competitiveness both of tourism graduates and tourist agencies in the current economic conditions. The author analyses various approaches to the defiition of marketing competence and specifis this defiition for the tourism specialty. In addition, the author reveals the substantial aspect of the formation of tourism bachelors’ marketing competence.
Key words: baccalaureate, marketing, marketing competence, professional competence,
tourism.
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