М. N. Baryshnikov
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The article demonstrates that the understanding of business social initiatives in the early 20th century should be based on the motivational analysis of the concerned stakeholders, both from value-based and business points of view. The Baranowski family members are viewed as businessmen who were conscious of the long-term needs of the
society, which made them seek activities that would be benefi cial to the society. Yet, such initiatives were inherently designed for minimizing potential negative impact on the family business operations, as long as at its very least these activities did not infringe upon their business interests due to the Baranowski involvement in the social projects.
Keywords: Russian empire, industry, social initiatives, business interests.
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