V. P. Shchennikov, N. N. Ravochkin
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The daily life of modern society undergoes regular changes: from its acceleration to
technocratic thinking. It is also associated with the lack of a single ideological standard
in a particular society. The ideology manifestation is presented as a tool for regulation of
anomie prevailing in modern everyday life. The authors of the study justify the relevance
and consider an ideology as a phenomenon of modern everyday life, and give their point
of view about the relationship of an ideology and the transformation of everyday life.
Key words: ideology, daily life, social life, ideologemes, society, consciousness.
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