N. V. Dukmasova
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The article presents the results of the survey of more than 300 respondents from 2008 till 2012 about their attitudes to environmentally friendly products, knowledge about ecolabelling and environmental management system. The analysis of the results showed that the environmental component in the industrial products utility among Russian consumers is negligible and has high volatility. The share of the ecological component in the total product utility does not exceed 10%, which should be considered by industrial enterprises in developing pricing strategies and environmental measures.
Key words: environmentally friendly product, environmental management, company’s
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References
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