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"The Scientific Opinion" № 8 (Art history, philology and philosophy of science), 2015

THE TELEVISION CHANNEL “ZVEZDA”: FINDING ITS OWN NICHE IN THE CONCEPT OF PUBLIC PATRIOTIC BROADCASTING

A. A. Lebedev
Price: 50 руб.
 The article examines the history of the TV channel “Zvezda”, its search for its own niche
and semantic images. The author determines the specifi city of the concept and considers the features of positioning of the channel, whose main task is to bring the military-patriotic theme to the country’s information fi eld, which defi nes the specifi c content and helps increase the popularity of the channel. It is noted that the channel’s content combines information broadcasting with its own programmes oriented on the objective coverage of events and reforms in the Armed Forces of the Russian Federation, as well as patriotic education of all social groups, also by means of fi lms – the gold fund of domestic cinematography.
K e y w o r d s: journalism, TV channel, specialised TV channel, patriotism, channel
format.
References
1. Lukin A. P. Patrioticheskoe vospitanie molodezhi v svete obespechenie natsional’noy bezopasnosti Rossii // Sayt Informatsionnyi tsentr po voprosam mezhdunarodnoy bezopasnosti. URL: http://isc.mslu.ru/ index.php?option=com_content&task=view&id=103&Itemid=31
2. OAO TRK VS RF «Zvezda»: godovoy otchet za 2010 god / Protokol № GOSA — 2011 ot 30.06.2011.
3. Ostankov V. I. Mesto i rol’ SMI v formirovanii dukhovnosti i patriotizma v Rossiyskom obshchestve// www.FLOT.com/ URL: http://flot.com/publications/books/shelf/safety/19.htm
4. Pimanov A. V. V Peterburge budet radio «Zvezda», a ne «Golos Ameriki»: interv’yu // Sayt «Izvestiya» ot 28.10.2013. URL: http://izvestia.ru/news/559556.
5. Rasporyazhenie Pravitel’stva RF ot 29.11.2007 № 1700-r (red. ot 10.03.2009). URL: http://base.garant.ru/192300/
6. Spravochnaya kniga radiolyubitelya-konstruktora. M.: Radio i Svyaz’, 1993. Kn. 1.
7. Traut D. Otlichaysya ili pogibay. URL: https://vk.com/doc14829691_146281986?hash=ff6785b7b0f4a091de&dl=39d2e0fa3b2bd33628 (data obrashcheniya: 10.02.2014).
Price: 50 рублей
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