A. E. Astasheva
Price: 50 руб.
The article reviews the main methods of promotion of print media based on a case study of the “Moskovsky Komsomolets” newspaper, analyzes defi nition of promotion, as well as
all kinds of promotion on the material of a specifi c publication for the time period between 2006 and 2014.
Keywords: promotion, print media, subscription campaign, increasing sales, maintaining
the image.
REFERENCES
1. Chereshneva Yu. E. Promoushn pechatnykh SMI. M.: RIP-kholding, 2006.
2. Sayt gazety «Moskovskiy komsomolets». URL: http://www.mk.ru (data
obrashcheniya: 01.04.2015).
