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"The Scientific Opinion" № 6 (Psycho-pedagogical and Juridical sciences), 2015

ADVERTISING AS A WAY OF VIRTUALISATION OF PUBLIC CONSCIOUSNESS

V. A. Shulyakov
Price: 50 руб.
 On the one hand, there are a lot of written materials devoted to technical virtualisation,
but on the other hand, there is few information about virtualisation in the humanities,
especially virtualisation of public consciousness by advertising practices. This problem
is not studied enough, but nevertheless it brings a great potential: virtualisation of public
consciousness may determine social transformations and lead society out of the borders of the natural-historical development, involving social consequences. This article is devoted to the transformation of human perception under the infl uence of advertising (a well-crafted image). As a result, an individual may change his/her behaviour and start to perceive a virtual reality as an objective one.
K e y w o r d s: advertising, virtual reality, virtualisation, public consciousness,
consumption.
References
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5. Snesar’ V. I. Sotsial’no-fi losofskiy analiz zritel’no-obraznogo vospriyatiya mira v russkoy kul’ture: avtoref. dis. … kand. fi los. nauk. SPb., 2012.
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Price: 50 рублей
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