The article examines the content of the phenomenon of entrepreneurship in the context of the concept of culture of Johan Huizinga. The author believes that the connection between culture and entrepreneurship is realised by such game elements as competitiveness, risk, unity of place and time of action, freedom. This research allows the author to conclude that the game content of entrepreneurship refl ects the ability of this phenomenon to restrain selfi sh purposes of personal enrichment and hedonistic cult of consumption.
Key words: entrepreneurship, culture, game, Johan Huizinga.
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