Andrey N. Volobuyev, Igor V. Kalinin
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DOI:
https://doi.org/10.25807/22224378_2025_5_55
Abstract. The article presents a theoretical study of the mechanisms of musical taste for-
mation in the digital age. The author has conducted a comprehensive analysis of cognitive,
emotional, and socio-psychological factors influencing musical preferences. Special atten-
tion is paid to the study of the algorithmic principles of modern streaming platforms and
their impact on listeners’ choice. The paper examines key aspects of musical perception,
including the mechanisms of apperception and the effect of repetitive exposure, analyses the psychological impact of algorithmic personalisation, in particular the phenomenon of the “filter bubble”, which leads to a narrowing of users’ musical horizons. The study provides
a new perspective on the interaction between technological systems and the psychological
processes of musical taste formation.
Keywords: musical tastes, streaming services, algorithmic personalisation, social psychology, digital culture, recommendation systems
