The paper discusses the infl uence of make-up and visual elements of the
Beijing Opera on contemporary design projects and analyzes success-
ful examples of using visual elements of the Beijing Opera in design of
2018–2019, including lianpu elements in design of accessories, advertis-
ing, posters, logos, brands, products, and in spatial design. Areas of design
research are being explored in order to highlight the main visual elements
of the Beijing Opera and to create new design concepts, update established
graphic design stereotypes, and fi nd unique and distinctive visual artistic
styles. Also, the paper has further developed the theme of continuity and
development of visual elements of the national Beijing Opera in the design
of the XXI century, identifi ed in the previously published monograph
Keywords: Beijing Opera, graphic design, design concepts, visual elements of lianpu make-up, national features.
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