Corporate culture is one of the key components of successful work of a company, its de-
velopment and degree of staff effi ciency. Alongside with the demand for employees with
a potential, knowledge and skills, modern companies increasingly require staff cohesion
and sharing of common values. A high level of corporate culture is a factor affecting the
quality and velocity of achievement of a company’s objectives. Therefore, it is necessary
to improve the methods of corporate culture development, aimed at increasing perform-
ance effi ciency of all company employees and business as a whole, as well as ensuring
high profi tability.
Key words: culture, management, organisation, corporation, corporate culture, or-
ganisational culture, objectives, values, value orientations.
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