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This article is devoted to the pressing issue of the evaluation of the effectiveness of public relations. The author analyses the program and methods of evaluating the effectiveness of public relations.
Keywords: Effectiveness of public relations, evaluation, PR-agency, PR-event, methods.
REFERENCES
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2. Gorokhova A. S. Otsenka effektivnosti v praktike raboty rossiyskikh spetsialistov
PR // Elitarium. Yanvar’, 2011. URL: http://www.elitarium.ru/2010/12/23/ocenka_
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3, Otchet ob obsledovanii otrasli svyazey s obshchestvennost’yu 2009 goda. URL:
http://www.chinapr.com.cn/templates/T_Second/index.aspx?nodeid=25&page=Conte
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