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"The Scientific Opinion" №5 (Psycho-pedagogical and philosophy of science), 2017

Methods of Evaluating the Effectiveness of Public Relations

Liu Shuiqing
Price: 50 руб.
 This article is devoted to the pressing issue of the evaluation of the effectiveness of public relations. The author analyses the program and methods of evaluating the effectiveness of public relations.
Keywords: Effectiveness of public relations, evaluation, PR-agency, PR-event, methods.
REFERENCES
1. Gan Qin. Problema otsenki svyazey s obshchestvennost’yu // Vestnik Chuntsinskogo ekonomicheskogo universiteta. Ser. 21. 2000. № 8. S. 115–119.
2. Gorokhova A. S. Otsenka effektivnosti v praktike raboty rossiyskikh spetsialistov
PR // Elitarium. Yanvar’, 2011. URL: http://www.elitarium.ru/2010/12/23/ocenka_
jeffekti vnosti_pr.html
3, Otchet ob obsledovanii otrasli svyazey s obshchestvennost’yu 2009 goda. URL:
http://www.chinapr.com.cn/templates/T_Second/index.aspx?nodeid=25&page=Conte
ntPage&contentid=5409
Price: 50 рублей
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