A. N. Kosheleva
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The paper describes the results of the experimental research on the value-conceptual
aspects of students’ attitude to social advertising. The author reveals the gender aspects of the attitude to social advertising using various mechanisms of impact on the recipient. The author also analyses the interrelationships between a person’s value-conceptual orientations and attitude to social advertising in the young age.
Key words: advertising effect, social advertising, value orientations, person’s valueconceptual sphere.
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